You Bring the Calm With You.
And you're not afraid to make space for what you really need.
You love nature, but you’re not about roughing it and you’ve outgrown the idea that discomfort is a badge of honour.
That’s not weakness. That’s wisdom.
You’re the one who makes camp feel like a sanctuary — thoughtful, peaceful, grounded. It’s not about bringing more stuff. It’s about bringing the right stuff.
Lately, I’ve started to really admire Comfort Campers.
Maybe it’s getting older. Maybe it’s being a mum. But I’ve come to realise that your choices — the real pillow, the soft throw, the equipment to make a decent cup of coffee — aren’t indulgent. They’re smart. They make camping more sustainable, more restorative, and more likely to happen again.
But here’s what really surprised me: comfort camping doesn’t mean hauling more gear. It just means making better decisions — investing in things that actually work.
Right now, I’m stuck in a bit of a dilemma.
My favourite camp chair — the one that’s been with me through years of trips — is literally falling apart. The side table’s got a hole, the canvas is ripped, and to be honest, it’s looking pretty sad. But I can’t find anything that comes close.
I’ve tested chair after chair after chair. Most are just slightly too big (they’re usually made to fit men). I like a director-style seat, but if it’s even a little too deep, your legs land in the wrong spot and the canvas digs in.
And don’t get me started on the new trend of rounded armrests — I honestly don’t get it. I want to rest my arms, not balance them.
It’s all these little things — the things that really matter when you’re trying to be comfortable outside — that got me thinking seriously about SageWild.
Because, like you, I believe in investing once in gear that fits, feels good, and lasts. It’s better for the planet. It’s better value. And in the end, it just makes the whole experience more enjoyable.
I’m not quite ready to build the world’s best camp chair yet…But I am working on something softer. Something simpler. Something I think you’ll love.
The idea’s just taking shape. I’ll be testing early samples soon — and I’d love to send a few to Comfort Campers who can help me figure out what’s worth keeping, and what still needs work.
So please stick around. Check back soon. Because when it’s ready, I would love to put it in your hands first.
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Comfort is the Point
I used to think comfort and camping didn’t belong in the same sentence.
When I first started out, I could sleep on just about anything — a yoga mat, the ground, whatever was handy. But after having kids, everything changed — including how my body handles a hard surface. These days, if I don’t bring the thick mattress in my swag, I feel it in my hips after just one night.
The right gear can turn even a short getaway into something deeply restorative.
The real turning point toward comfort camping came after a particularly rough week at work. I took a solo trip, desperate for a reset — and something in me knew I needed softness.
So I packed a real pillow, a hot water bottle, and a soft blanket — things I’d never bothered with before. I slept so well that night. I was warm, cocooned, and for the first time I realised:
I didn’t have to prove anything to anyone.
Camping could be an act of self-care.
It should be.
Since then, I’ve learned that the right gear can turn even a short getaway into something deeply restorative. That’s what I’m working on with SageWild — designing gear that supports comfort without excess. Gear that actually fits the way you move, sleep, and settle into the outdoors.
If you know the power of comfort in the wild, stay close.
You’re exactly who I want to build this with.
You already know what works. Want to help me get it right?
"Carry less. Feel more. Go further."
